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SEO for B2B SaaS
Pipeline,
not pageviews.
A SaaS blog that ranks for definitions and converts nobody is not an asset, it is a cost. We start at the bottom of the funnel, where buyers already have a shortlist.
What this actually is
The pages that close deals are boring and specific: alternatives, X vs Y, use cases, integrations, pricing questions, the feature page your sales team keeps explaining by hand. They have low volume and high intent, and most SaaS teams write them last.
We write them first, then work outward into the broader topics once the money pages exist and convert.
- Bottom-of-funnel first. Alternatives, comparisons, use cases and feature pages, mapped to the objections your sales calls already surface.
- Programmatic where it fits. Integration and use-case pages generated from your CMS when the pattern repeats — and only then.
- Conversion work on what ranks. Traffic you already have, converting better. Usually the fastest win in the account.
- AI visibility for your category. What ChatGPT and Perplexity answer when someone asks for tools like yours, tracked monthly.
- Reporting against pipeline. Signups and demos, not sessions. If a page brings traffic and no pipeline, we say so.
Three moves, then a monthly rhythm
Step 01
Learn the deal
ICP, objections, competitors, and what your best customers searched before they found you.
Step 02
Build the money pages
The comparison and use-case pages that serve a buyer already in motion.
Step 03
Expand and compound
Topic coverage, refreshes and internal linking, with a monthly call to re-aim.
Factibilidades, a real estate marketplace, from a standing start. Google Search Console, 22 Dec 2025 – 18 Sep 2026.
Core at $999/month covers the foundations and four pages a month. Growth at $1,499/month doubles the output and adds landing pages, backlinks and conversion work. Three-month minimum, two new clients a month.
The ones we get asked
We are pre-product-market-fit. Is SEO too early?
Probably. If your ICP or positioning is still moving monthly, you will rewrite everything. Paid and outbound teach you faster at that stage. Come back when the message is stable.
How is this different from a content agency?
We implement in your site, we work bottom-of-funnel first, and we report against pipeline. Also, we do not publish anything a person has not read.
Do you write in our voice?
We draft from your docs, your calls and your product, and you review every page before it ships. The voice stays yours.
What do you need from us?
Site access, a product expert reachable by email for fact-checking, and approval on the content plan. One call a month after that.