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Generative engine optimization
Get recommended
by the models your buyers ask.
Your buyers now open ChatGPT before Google. GEO is the work of becoming the company those answers name — and of being able to prove it, month over month, prompt by prompt.
What this actually is
Search did not only move to AI, it changed shape. An assistant reads a handful of sources, forms an opinion about your category and hands over three names. If your site is not readable, quotable and corroborated elsewhere, you are not one of them.
We work the three things that decide it: whether the models can retrieve your pages, whether your content answers the question in a form they can lift, and whether the rest of the web agrees with what you claim about yourself.
- A baseline you can argue with. We run a fixed set of buyer prompts across ChatGPT, Perplexity, Gemini and AI Overviews and record who gets cited today. That is your starting line.
- Retrieval fixes. Crawlability, rendering, llms.txt, schema and clean markup — so the models can actually read what you publish.
- Quotable content. Pages written to be lifted: direct answers, defined terms, specific numbers, comparison tables. No preamble.
- Entity and corroboration work. Consistent facts about your company across the places models read — so your claims check out.
- Monthly citation report. The same prompts, every month: where you appear, which page was cited, who was named instead.
Three moves, then a monthly rhythm
Step 01
Baseline
We map the prompts a real buyer would type, run them, and capture the answers and the citations verbatim.
Step 02
Fix and publish
Retrieval issues get fixed in your site; the missing answers get written and published as pages.
Step 03
Measure
Same prompts, monthly. You watch the citations move, and we decide the next sprint from that, not from a hunch.
Factibilidades, a real estate marketplace, from a standing start. Google Search Console, 22 Dec 2025 – 18 Sep 2026.
Core at $999/month covers the foundations and four pages a month. Growth at $1,499/month doubles the output and adds landing pages, backlinks and conversion work. Three-month minimum, two new clients a month.
The ones we get asked
Is GEO different from SEO?
It overlaps and it is not the same. Both need a site machines can read. SEO competes for a position in a list; GEO competes to be the source an answer is built from, which rewards direct answers, defined terms and corroboration more than keyword placement. We do both, because the models lean heavily on what already ranks.
Can anyone guarantee citations in ChatGPT?
No, and anyone who says so is guessing. Model answers vary by phrasing, by user and by week. What we can do is measure your citation rate on a fixed prompt set and move it.
How do you measure something that changes every time?
By keeping the prompts fixed and running them on a schedule. Noise averages out over a month; the trend is what matters, and you get the raw answers alongside the chart.
How long does it take?
First movement usually shows in 4 to 8 weeks. Pipeline that holds up starts around month 3 or 4.