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Answer engine optimization
Be the answer,
not the tenth link.
Most of your category’s questions now get answered on the results page itself. AEO is the work of making your pages the thing that answer is built from.
What this actually is
An AI Overview resolves the question before anyone scrolls. That is a loss if your traffic came from being tenth, and an opening if your page is the one quoted at the top.
AEO is unglamorous and concrete: find the questions your buyers actually ask, answer each one in the first two sentences, structure the page so a machine can lift that answer, and give it the markup to understand what it is reading.
- Question mapping. The real questions, pulled from search data and from what the assistants already answer about your category — not invented personas.
- Answer-first pages. Each page leads with the answer in plain language, then earns the rest of the scroll.
- Schema and structure. FAQ, Article, Product and Organization markup, headings that match the question, tables where a table is the clearest answer.
- Coverage tracking. Which of your questions now show your page in the AI answer, and which still show a competitor.
- Content refreshes. Answers go stale. Pages that lose their citation get rewritten, not abandoned.
Three moves, then a monthly rhythm
Step 01
Inventory
We list the questions, check what the answer engines return today, and mark which ones you already half-answer.
Step 02
Rewrite and publish
Existing pages get restructured answer-first; the gaps become new pages in your site.
Step 03
Hold the ground
Monthly check of every tracked question, and a refresh queue for the ones slipping.
Factibilidades, a real estate marketplace, from a standing start. Google Search Console, 22 Dec 2025 – 18 Sep 2026.
Core at $999/month covers the foundations and four pages a month. Growth at $1,499/month doubles the output and adds landing pages, backlinks and conversion work. Three-month minimum, two new clients a month.
The ones we get asked
Is AEO just FAQ schema?
No. Markup helps a machine parse a page, but it does not make a weak answer worth quoting. The work is in answering clearly, specifically and before the fluff.
If AI answers the question, why would anyone visit?
Many will not, and that is fine for awareness questions. The ones that matter are the comparison and decision questions, where being named as the recommended option is what sends a qualified visitor, or gets you on the shortlist before any visit.
Does this work for a brand nobody knows yet?
Often better. Answer engines reward the clearest source on a narrow question, and a small company can own a narrow question long before it can outrank an incumbent on a broad one.
Do you need access to my site?
Yes. We implement inside your project — that is the point. We do not send a PDF and wish you luck.